At the latest with the beginning of industrialization, the wheel of constant technological progress began to turn unstoppably. However, at no other time has this progress been as rapid and dynamic as it is today. The year 2007 marked the birth of the smartphone with the launch of the very first iPhone. Since then, they have been our constant companions, enabling us, among other things, to access the Internet quickly and effortlessly from virtually anywhere in the world and thus access the collective information of humanity collected there.
The multifunctional principle of the smartphone has some parallels to the classic Swiss Army Knife. A little bit of everything, is the motto of these compact devices, which have meanwhile almost become genuine pocket computers.
In addition to the Internet connection, the playback of certain media such as music or videos and the other usual functions of a mobile phone, all smartphones today are equipped with a camera for recording photos and videos.
The quality of the small, integrated cameras has increased immensely in recent years. In the meantime, it has become almost impossible for a layman to recognize the difference in quality between video material from a smartphone and that from a (professional) digital camera. So if you have a more up-to-date smartphone today, you can produce high-quality video content, at least theoretically.
Filmmakers have also recently made use of these possibilities, as the first cinema films made entirely with smartphones impressively demonstrate. Steven Soderbergh’s horror thriller “Unsane” is certainly one of the most prominent examples of this.
But what does this mean for us? First and foremost, a significant increase in content in this area, considering that everyone now has the possibility to create high-resolution and professional-looking video recordings with their smartphone. The primary platform for such video productions is usually social media, where they are uploaded and distributed. Such a noticeable increase in such content inevitably results in the need to produce content of ever higher quality in order to be able to stand out from the crowd. This is particularly detrimental to those companies that are dependent on producing professional videos, mostly for advertising purposes.
However, there is still a crucial difference between the mere potential of being able to produce high-resolution recordings and the experience needed to achieve a truly professional end result. So if you hire specially trained and experienced filmmakers, you will be at least one step ahead of the competition. Videoproduction companies usually have the necessary expertise and experience to produce high quality film content, which will ultimately stand out from a smartphone in any case.
