There are plenty of popular brands in the industry that individuals look forward to every time they think of trying out something new. The giant business brands and companies have been ruling the tastes and preferences of people since the beginning of time. However, continuing the same has been a little bit of challenge for a particular group of crowd often known as millenials. So, who are these millenials and what do they shop like? Millenials are the fledging minds born between precisely between the ‘1980s and 1990s!’
Millenials- as the ultimate master minds
They are much more into shopping and exploring new brands compared to any other age-group of people. The extraordinary group is known for setting trends rather than following them. Their expectations from the current market are skyscraping and they want the best out of the lot. These bunches of intellectuals are just not impressed with any goods and commodities that comes their way and not only demands quality products from brands but an excellent overall shopping experience. A large percentage of the millennial are brand conscious and clearly, even the most popular brands need to go out of their ways to win over millennial customers. Take an insider look to how millenials are imposing a significant impact on the recognized brands.
Brands adopting creative advertisement styles
The young minds are from blending with the typical norms of the existing world. They have a unique and new approach to everything they attempt. Same goes when it comes to being influenced by the same old sales pitches. Millenials are hard to be influenced with the typical advertisement mediums and techniques. Brands need to be particular and wise about what they are advertising and how well they are presenting the same. If you look around, not only the famous brand but also the small-scale companies are adopting innovative and better ways every day for advertising their products.
For instance, brands are using unique stories, ad-films, animation, explanatory videos, social media pages, sponsor events and the list goes on, Brands need to invest effort in showcasing and portraying their products to get the wheels rolling at the first place. Once they are able to properly draw the attention of the young intelligent shoppers, then starts the product and service selling part.
The Athleisure era
To the present generation crowd, the concept of fashion and trend is not confined to being suited and booted up. They believe that the real sense of fashion lies in dressing practically and comfortably. They possess a modest mentality and the fashion and textile industry is bound to think in the same way. The young generation often sticks to the Athleisure that allows them to wear comfortable attires anywhere and everywhere and carry them with utmost conviction.
They are not into aligning with the existing dress codes like navy blue blazer that needs to be strictly followed according to places. If you take a closer look to the dressing style of the millenials, they are prefer garments and accessories with offbeat and advanced trends. This is precisely why the famous brands like Nike, Adidas, HNM, Gap, etc. are introducing outfits and accessories that shall be relevant to the upbeat choices of their young customers. The famous clothing brands are investing effort, time, skills and capital on designs of attires. One of the blazing examples of such a brand that has become a significant forte of the millenials is the being human online. It is a great supporter of the twin causes of healthcare and education. There are many
An eye for sustainable products
The young generation is highly fascinated and inspired by sustainable goods and products. They live with an attitude that does not merely reflect care for themselves but also the world around. Many of them make time for social services even in their tightly packed everyday life routine. Popular brands are introducing environment-friendly products to pace along with the new mindsets of the present generation.
Going back to natural / organic- The world is round
If you look around, you will find the tastes and preferences of the millennial inclining towards organic or natural products. The idea applies even more in case of edible and cosmetic products. This is causing the existing popular brands to add a range of products that are natural or chemical free to some extent. On the other hand, there are new companies who are introducing natural products to exclusively meet the needs and demands of customers, especially the young crowd. Organic products have always been the forte of the elderly group of customers but the millenials highly admire the same in today’s time.
Other than that, brands are also focusing on multipurpose usage of products introducing new and better features every day. Millenials are highly picky, intelligent and well-informed about what the companies are selling and why would they choose to purchase them. Business brands thus have become much more aware and purposive about what they are selling and how they are advertising for the same. The positive hyper-awareness posed by the young minds are only a part of the upcoming evolution of the business industry.