Your web traffic is the key to your success. Sure, conversions also play a pivotal role but a 4 percent conversion rate on 1,000 visitors per month and a 4 percent conversion rate on 100,000 visitors per month are not the one and the same thing. This is why you need to focus on these two matters simultaneously. Conversions require well-designed categories, special offers and crafty promotions, nonetheless, traffic is something else entirely. So, for those who want to learn how to drive traffic to their online store, here are several tips and tricks that are known to give consistent results.
1. Finding proper keywords
The first thing you need to do is find proper keywords. This is a double-bladed sword, seeing as how failing on this front won’t leave you where you are but have you penalized. The first thing you need to ensure is that the keywords are relevant to your industry and your customers. Another thing you should keep in mind is that your keywords shouldn’t be too repetitive. The last piece of advice here is the fact that you shouldn’t stuff the text with keywords. This is particularly problematic for those who dealt with SEO in the early 2000s, due to the fact that this was definitely the way to go. Nowadays, your keywords shouldn’t take more than 2 percent of the text volume.
2. On-site optimization
The next thing you should do is properly format your website. Make sure that the navigation is intuitive and well-structured. This will make it easier for the crawlers to penetrate it, as well. Nonetheless, if there are areas of the site that are not optimized, you need to restrict access to them. Just make sure you do it carefully, seeing as how the tiniest error in code can prevent your website from getting indexed altogether. One last thing you should do is focus on the metadata and tags used on your website. Keep in mind that all of this is somewhat harder than it looks, which is why you should probably hire a professional (SEO freelancer or an agency) to handle it.
3. Improve your content
Perhaps the simplest and the most organic way to drive more traffic your way is to improve the quality of your content. First, you need to make a better selection of topics. Second, you need to choose a tone and voice that your audience expects to encounter. Then, you should focus on finding adequate content writers, seeing as how you won’t be able to create enough quality content on your own. In 2018, an average blog post took 3 hours and 28 minutes to write. As an e-commerce business, you’ll have so much additional work to handle that producing content might be the least of your concerns. Reaching out to reliable writers is, therefore, the way to go.
4. Start advertising
The next thing you need to consider is a bit aggressive approach to this situation. So far, we’ve discussed SEO and content marketing, which are both soft-sell and indirect forms of driving traffic your way. Instead, you might want to focus some of your branding efforts on advertising. The efficiency of the strategy you have in mind may depend on your knowledge of your target demographic and the local market. Namely, every business hub has its trends and rules, which is why an NSW-based business might see the greatest ROI if they decide to collaborate with a Sydney advertising agency. This will also help you avoid the need for one-size fits all solutions.
5. Boost mobile-friendliness
The next thing you should keep in mind is the number of people who are trying to access your website via phones. You need to make this incredibly easy, regardless if you do it by optimizing your website or by making an app. Keep in mind that we’re living in an era of M-commerce, which is why you need to make mobile purchases much easier to complete.
6. Finding micro-influencers
The last thing you need to keep in mind is the importance of micro-influencers for your business. Namely, these are people with authority in certain niches or amongst certain crowds and their suggestion is much more likely to be taken seriously. In other words, these are people who are more likely to generate qualified leads. Speaking of conversions vs. traffic, this way, you can get them both. Lastly, as a part of your branding efforts, you need to find those influencers that share the values of your business.
At the end of the day, without proper conversions, all the traffic in the digital world won’t be able to make much of a difference. So, devise the right branding and SEO strategy, don’t be afraid to invest in advertising and make sure you’re pulling moves that are consistent with the rest of your brand. Also, bear in mind that your online presence is a complex phenomenon, so approach it with caution and try to devise holistic methods to aid you on this quest.