“Design is a funny word. People think it means how it looks. But, of course, if you dig deeper, it’s really how it works”. -Steve Jobs.
An entrepreneur is an artist and his business is his design. You might be aiming to help a business that is enough to pull your lifestyle or maybe you are aspiring towards a future, where you magnify your toddler thoughts into something colossal. Irrespective of your choice, everyone needs a little head start. Even the world’s best cyclists once learned using training wheels. Every new or old venture faces ups and downs, but the key to reaching the dizzying heights of success is consistency. This main ingredient will contribute the most to your success recipe.
The pungent year of 2020 has come to an end. Economies are back on an upwards trajectory, hence, laying the sturdy bricks of opportunities for the large-scale and small-scale industries. Whether you are a novel or a veteran, here is a 7 step guide to triumph. It will help you to gain solid ground and grow your venture from thereon Moreover if you are already running in the race, these guidelines will help you get your mojo back.
- Use the Internet
Having a ‘game plan’ is the first and foremost important thing, and what is the best way to research than the internet. We generally focus on seeking our friend’s or elder’s advice and leave the most convenient option ‘the internet’ out. Why not employ the world’s largest platform for information, comparison, and interaction for your own benefit? Don’t forget to take advantage of every possible means.
The internet will also help you stay up to date with the latest trends and technology, which could be just the right amount of zing that your business needs.
- Analyse Your Competition
A bit of market research goes a long way. Once you have your plan straightened out, now comes the competitors’ reality check. Always remember to map out both the small and big fish in the stream that you are planning to swim and rule in.
Here, unpredictability and flexibility will give you an edge over other businesses. Only by knowing your competition thoroughly, you can understand the market you are preparing yourself for.
- Identify Your Target Client
A business is directly dependent on its customers. Everything that you are doing from building a product to branding your business is just a way of navigating towards your target client. Thus, you have to make it your topmost concern to understand and pinpoint who that target is, what do they want, and you must strive to give them what they are looking for in the market. It’s only then that your audience will show a positive response towards your product or not.
Flexibility will not only help you while dealing with other entrants but also with your clients. If you can bend according to the needs of your customers, they are more likely to show loyalty towards you and your brand, which will further lead to the best kind of publicity, that comes for FREE, “mouth publicity”.
- Build a Support Network
Working towards establishing your grounds and running in the swarming race to success can be an isolating experience at times. It is very necessary to move in a larger number and connect to the large and the smaller business commodities alike. This could serve as a blessing in disguise.
As an entrepreneur, you must keep yourself open to new possibilities and learning experiences. Networking can open up various possibilities or you.
- Keep a Tab Over Your Finances
Knowing what you and your target client want is a crucial thing, but a lucrative person is the one who knows how to handle their expenses. Going overboard in this area is the reason why most start-ups don’t even survive a span of 5 years into the market. The essential detail over here is to sit like a hawk over your treasure chest. This simply means to formulate a budget and monitor your expenses accordingly.
- Email and Other Ways of Marketing
Marketing is the deciding point for your brand. Living in the 21st century, it is rather a more achievable task than it was for our precursors. There are many ways of doing it like email marketing, social media marketing, advertising (on the television, the radio, or in the newspapers), etc.
The most pocket friendly among them is ‘email marketing’. Through which you can communicate directly with your client and furnish them with the required information about your brand, your services, and your product. If you are planning to start your email game, it is suggested that you go for a professional full service email marketing agency, they can help you reach the leads you plan on converting within your own budget.
- Focus
One person alone cannot achieve all the tasks by themselves and hence, learning the art of delegating it to the employees in order to avoid micro-management is very eminent. The person working for you might have a better knowledge of the subject than you and you can always make it more productive by your personal supervision. In this way, you don’t squander over trivial things and concentrate your energy on the bigger and more important subjects.
