It is a shame that even in this day and age, many brands still do not value social media as much as they should when it comes to marketing. Some just feel like it’s a lot of work for little gain and that their time could be better spent on other areas of marketing such as SEO or PPC.

Of course, we’re not suggesting that those are not important too as they will definitely help you with leads and conversions but it would be foolish to just simply forget about social media marketing altogether.

Getting followers on Twitter, in much the same way as subscribers on YouTube, and likes on Facebook is getting your brand out there. Imagine if you could connect with thousands of people/leads from just a single tweet? That kind of exposure is huge and all it takes is having an effective social media marketing campaign.

Why Followers are Important

Once somebody has seen a tweet of yours that they like, they may decide to follow your profile and will likely see many of your future tweets. Now while that might not sound like much, that person may also decide to retweet your tweets so that their friends and followers will see them

Anyone else impressed may then become a follower and do the same and thus your brand is already seeing an increase in its brand awareness. These are all people that may or might not be a potential customer of your products and services down the line.
One follower can turn into ten, ten into one hundred, and one hundred into a thousand and so on if you’re prepared to put in a little work. Think about what you’re tweeting content, what time you’re tweeting content, and think about your engagement with your followers, and you’ll be surprised at just how quickly things can grow.

How Do I Know If I Should Have More Followers?

So who has the most followers on Twitter? or as the French might say qui a le plus de followers sur twitter? Well, you wouldn’t need to be a genius to work out that celebrities will fill out most of the top spots. Katy Perry, Justin Beiber, Rihanna, Taylor Swift, and Lady Gaga are just some that have close to or just over 100 million followers on Twitter.
The difference is that these guys are already well-known superstars where their names alone are enough to increase those numbers. As a brand yourself, unless you were to become bigger than you could ever imagine in your wildest of wildest dreams, should not be using celebrities as a barometer.

Instead, you should be looking at your competitors or other large brands that are in a similar space to yours. How are they performing when it comes to followers? If you are well behind it is a sign that you need to start upping your game when it comes to social media marketing.