Bill Gates once gave a remark on the future of the Internet as a marketplace for content, where content is king and vital to the success of a website. Years passed and that observation of his has been proved to still be true until these days, especially in the current digital era. Search engines such as Google, Bing, and Yahoo are the first place where online shoppers usually visit when they want to buy products or services online. Shoppers will type in keywords in the search box and algorithms of the search engines will provide search results they think are best matched. In the world of ecommerce and online shopping, an important key to growing sales for online retailers is to create online presence and visibility through matching and quality content with the right keyword people are actually searching for. Here is where Search Engine Optimization or SEO marketing can come into play.
In world of digital marketing, SEO-powered content is linked to high searchability on search engines. High quality SEO can improve organic search results and allow your websites to rank high on search engine pages, which can mean a high chance of getting clicked, increasing organic traffic and a higher conversion rate. Two important SEO strategies are onsite SEO and offsite SEO and these different strategies work together to ensure maximum exposure to search results and high ranking.
Onsite SEO or on-page SEO is the process of making your websites friendly to search engines and optimized for target keywords, so that search engines can understand the content and structure of your websites and give them rankings. This relates to creating quality and trustworthy content that not only looks good on the website but also answers the demands of users. Onsite SEO includes in-depth keyword research, extensive content development, and also continuous optimization of existing content to meet the changing keyword searches by shoppers. Being able to utilize different keywords throughout your website can help to drive additional traffic to your site and improve your rankings.
Once you have good quality content and well-optimized websites, the next step you will need to do is promoting them on other pages. This process is called Offsite SEO or off-page SEO, which is having reputable and respected external websites or influencers linking to your websites, mentioning your brands, or sharing your content. These actions can be interpreted as a guarantee for the value and trustworthiness of your websites within the SEO community and can improve search engines’ and users’ perception of the popularity of your websites. Search engines will consider these actions as an indicator of qualified content and as a result give better rankings for your websites.
Offsite optimization is as important and necessary as onsite optimization. On one hand, good content still requires the right promotion approach in order to ensure brand awareness and good sales. On the other hand, if your products are promoted by sources outside your websites but the content has low quality or doesn’t match what users are searching for, it could result in negative rankings from search engines. This is why a good mix between the two aspects of SEO marketing is essential. While content marketing will make sure you post the right content, good promotion will get your content in front of the right demographic.
Implementing both on-page and off-page optimization for your website will help grow your brand presence and build organic traffic, which in turn will lead to higher conversion and revenue generated. SEO is a highly technical skill and requires expert implementation and professionalism. Nowadays there are numerous end-to-end managed solution agencies out there to help you out with SEO in eCommerce and Elevate being one of them.
Elevate and their staff will closely monitor keywords of varying importance, identify the keywords that target audience would likely use in their quest to find particular products or services, and then optimize and analyse your content accordingly to maximize your rankings. The services also include digital marketing and promotion techniques in order to improve your website’s visibility in the search engines and product visibility. It will also help to extend brand awareness for online users, and generate sales. Elevate is also specialized in Amazon SEO for those who want to make great sales on Amazon, one of the world’s largest eCommerce marketplaces.
Elevate can help you develop and deliver new strategies, increase levels of traffic, and take your business to the next level.