Color Theory is a set of rules that are used to create a color combination. It is both an art and a science. It first appeared as a concept in the writings of Leonardo Da Vinci back in 1490. However, it became a ‘traditional’ part of design and art after Newton created the Color Wheel and defined his controversial theory of color. For the past two centuries, it has been further developed as a theory and has given rise to independent fields of study such as colorimetry and visual science.

Despite being backed scientifically, color theory is more of an abstract concept and occupies a non-traditional spacewalking a thin line between science and art. Even after 250 years of being clearly defined, it is being constantly redefined and has spawned various ‘schools’ of art that deal with color combinations.

Color theory has been actively used in graphic and website design since the birth of the Internet. Graphic and website design, however, follows a different color theory as compared to traditional artforms. Most artforms and design languages follow an RYB(Red-Yellow-Blue) color palette, whereas online graphic design follows an RGB(Red-Green-Blue) palette which makes it unique.

The Color Wheel

The color wheel is a combination of 15 colors with Red, Green/Yellow, Blue acting as ‘primary’ colors. Primary colors are the set of colors that can’t be recreated by combining other colors. Essentially, Primary colors are unique and form the foundation of the rest of the colors on the color wheel.

The other 12 colors on the wheel can be achieved by mixing the primary colors in different combinations. The color wheel has substantially evolved from its initial days. The color wheel can be divided into 3 different types of colors and two categories of colors.

Types of Colors:

There are 3 types of colors in a color wheel. Primary colors are the 3 foundation colors – red, green/yellow and blue. The other 2 types of colors are secondary and tertiary. Both secondary and tertiary colors have six different hues.

Secondary colors can be created by mixing two primary colors together, and the Tertiary colors are created by mixing one primary and one secondary color together.

Categories of colors: 

Colors can also be categorized according to their ‘warmth’ and ‘coolness’. This is known as color temperature. Color temperature is not based on the actual temperature of color but on the psychological effect it can leave on an observer. On the color wheel, the colors around Red are considered warm and the colors around Blue are considered cool with Green/Yellow acting as both a cool & warm color depending on their intensity.

What is Appy Pie’s Color Wheel?

Appy Pie’s Color Wheel is a tool that mimics an actual color wheel and helps graphic designers choose the perfect colors for website design. It works by combining Newtonian color theory with modern standards of color. It can help designers create their desired color palette. Appy Pie’s Color Wheel comes with a whole range of preset color combinations that automatically create the perfect color palette.

Appy Pie’s Color Wheel works by allowing designers to create their desired color combinations. It lets them choose a signature color they want and comes up with a palette of colors according to the preset combination that the user chooses.

Designers do not need to choose each color in a palette manually. This intuitive tool is so easy that even people with no knowledge of color theory can use it to generate beautiful and crisp color palettes for their websites and graphics.

The USP of the Color Wheel tools lies in the fact that a designer can switch between RGB and RYB color wheels. This simple operation is a boon for online artists since it opens a completely unexplored space in online graphic design. With the click of a button, a designer can get access to a color palette that has never been seen on the online spectrum.

Appy Pie’s Color Wheel – Preset Color Combinations

Appy Pie’s Color Wheel provides 5 color combinations that designers can choose from. These combinations are furnished by the tool as per the choice of the user.

  1.   Complementary color: Complementary colors are on the opposite sides of the color wheel. Using these colors gives the design a bright look. This combination has a very high contrast and can often be termed as loud.
  2.   Triadic color: Triadic colors use three opposing colors from the different sides of the color wheel. Triadic is rarely used since balancing using three opposing colors is difficult. Just like complementary colors, triadic creates bright, contrasting color schemes.
  3.   Monochromatic color: Monochromatic colors use the three different shades, tones and tint of the same base color. Monochromatic color schemes are usually soothing to the eye and provide a great amount of versatility and harmony to the designed website.
  4.   Analogous color: This color scheme uses three neighboring colors of the color wheel. It provides the same versatility as the above but analogous colors are extremely hard to balance together. Making a harmonious color palette is a challenge.
  5.   Tetradic color: This color scheme uses 4 colors from the color wheel and uses colors that are at opposite spaces from each other. Tetradic colors are the hardest to balance and they often create a very bold color scheme. It works best if one of the colors is used as the dominant color and the rest as accents.

Appy Pie’s Color Wheel also provides various iteration for colors. Tints, shades, and tones can be added to your existing colors to create harmonious palettes. Appy Pie’s Color Wheel can also be used to adjust saturation and luminance of colors. All in all, Appy Pie’s Color Wheel is an intuitive and innovative tool for designers. The ease of use and the unique auto-filling palette makes it easier for both, experienced and novice designers to choose the perfect color palette for themselves.

The color wheel tool works in conjunction with Appy Pie’s new graphic design software Appy Pie’s Design Studio. Appy Pie is well-known in the app development industry for its no-code app building software.

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