SEO is an important strategy to rank your website. It stands for Search Engine Optimization and involves implementing techniques that help your business increase visibility on search engines. How well SEO is done depends on harnessing Google’s search engine algorithms to get your content ranked. These algorithms keep on changing and aren’t the easiest thing to figure out.
Here is a complete list of Do’s and Don’ts of implementing SEO strategies that you should keep in mind while implementing international SEO strategies.
Do’s of SEO
Here is a complete list of DO’s of SEO.
Use Long-Tail Keywords
Keywords play the most crucial role when it comes to implementing SEO strategies. By adding specific keywords in your web content, you get your content ranked for those particular keywords.
While targeting keywords, make sure they meet two specific criteria, i.e., they should be high in relevance and low in competition. Such types of keywords are known as long-tail keywords.
Long-tail keywords contain more words and give specificity to your content. Resultantly, these keywords have a more precise search intent and offer less competition. So instead of targeting “mobile phone,” try a keyword like “the best mobile phone for music.”
Use Related Keywords
It’s not all about using related keywords; instead, you must use related and more keywords. While writing a piece of content, make sure you have a primary target keyword for which you want to get your content ranked. However, you must not stop there.
You can find related keywords through different methods. The quickest and easiest way is searching the primary keywords in Google and then searching for related keywords at the bottom of the results. If you can somehow find related keywords, try to integrate them into your content as well.
Create Tags and Meta Descriptions
Title tags and meta descriptions are essential elements of your web content. Titles are necessary because they are the main thing that determines either the user clicks your content in the search results or not. Make sure you choose titles that attract more and more users and are rich in keywords.
Meta descriptions play a vital role in encouraging users to click your listing. It informs search engines regarding the context of your page. Make sure your meta descriptions convey the context of your page and are under 160 characters.
Create the Best Possible User Experience
The better the user experience, the better the SEO. If your written content is written using an enormous block of homogenous text, it may look dense and intimidating and send negative signals to the users.
If you want to increase your rankings, make sure you optimize your user experience for each page. One of the best ways to improve your user experience is by breaking the content. Use bullet points, lists, and small paragraphs. Furthermore, add as many headings as possible to divide the content into sections.
Additionally, you can improve the user experience by including images between the paragraphs and leaving white spaces around your text.
Don’ts of SEO
Here are a few things that you should avoid while performing SEO practices.
Don’t Stuff Keywords.
Yes, you have to include keywords quite a few times to boost your chances of getting ranked; however, there is no need to go far beyond. Stuffing keywords isn’t a great SEO practice at all. Keyword stuffing involves over usage of the keywords. If you keep adding keywords after each paragraph, Google won’t like it, and your content won’t rank on the search engine.
Don’t Ignore Search Intent.
As mentioned earlier, the keywords must be relevant to your content; however, you should not blindly churn out content without considering what users are searching on the internet.
User search intent refers to what people are looking for while researching on the internet. If someone is searching “best mobile phone,” he isn’t interested in knowing the history of mobile phones. So, while writing content, make sure you write it to fit user intent and target your keyword.