You are not just making a website out of fun. It’s either business or you want to cater to a certain need. Regardless, your goal is to have as many visitors and users as possible, not the opposite. However, the fact is, there are awful websites. Ones that despite how useful they are, because they were not made with key concepts in mind, end up pushing users away. It’s either too difficult to navigate, dull and boring, and many more. So, how do you make sure that you don’t end up being one of those? Customer Targeted Content
First things first, think of the people your website is aimed at. Once you know who your target audience is, begin curating your content. From your articles, blog posts, instructions, graphics, and so many more, it should keep in mind who your market is.
When you are making a website for children’s parents, technical articles and instructions are not going to sit well with them. It can be difficult for them to understand which can cause them to find your website ineffective for the purpose they are trying to achieve. This example emphasizes on the idea that different people have different needs. Therefore, stick to your target audience and make it as simple for them.
Navigation and Ease of Use is Important
When people visit your website, it doesn’t come with a manual. How they would initially use it is based only on their intuition. So, make it as easy to navigate as possible regardless of how many features you packed on it.
In cases that a website is too complicated, a user keeps on finding certain features and functionalities. Most would surrender before they could even find what they are looking for. While the rest would eventually reach a point when they get tired of the tediousness of getting something done.
Keep in mind that no matter how great you have to offer, if your users can’t find a way to use it, it will still be useless. Navigation and ease of use is one of the core concepts that keeps a person using your website long term.
Speed, Responsiveness, and Compatibility
Depending on the hosting service you choose, website software, and so much more, your website is going to perform a certain way. One thing is for sure, you are going to want it to be as fast and responsive as possible. When it doesn’t, it is only a matter of time before your users get tired of the instability of your platform and ultimately leave.
Also, remember that you are in a decade of digital advancements. Most people are no longer viewing websites from their computers, but of a mix of different devices, mostly on mobile platforms. This means that you should keep a close eye on the compatibility of your website on different devices.
Simplify and Declutter
It is understandable to want to put everything on your website. You feel the need to emphasize every service and content you’ve got. However, don’t overdo it. As a matter of fact, don’t put everything on one page but instead, keep things clean and simple. Don’t make your landing page with three columns filled with different content. Instead, keep everything spacious because that makes it easy on the eyes and easier to comprehend.
Skip the digital clutter. When it is unnecessary, put it away. Most developers think that the more design elements they infuse, the better. Nothing can be farther from the truth. Lesser is always better. If it doesn’t fill a purpose, then it has no business being there.
Interactive Websites Attract Users
Gone are the days when websites are just pages of texts and photos. They are more than that now. You have chatting features, chatbot services, interactive elements, and so much more. To say the least, you can make your website more functional.
If you want a great website, you need to keep up with what’s new. Read this blog to know elements of a successful website. What was great a year back doesn’t necessarily apply today. People have a tendency to prefer newer things, especially ones that allow them to do more.
Most developers think that what makes a great website is functionality. Others would say it’s the graphical interface. However, the reality is, it is a little bit of everything. How your website functions and how it is able to deliver that functionality are all piled up inside a bowl called usability. So, sprinkle a little bit of everything and you are bound to create a great website.