In the era of big data as it is today, data management and analysis are opportunities and challenges for every large and new company that is just crawling forward.
Companies around the world have long been looking for practical approaches to getting information about their customers, products, and services. For a company that has just started and has few customers, it might be easy and simple to analyze all the customers who buy the same product in the same way.
Over time, the companies, and markets that they follow may get more complicated. To survive or gain a competitive advantage with customers, these companies must add more variety of products and of course must know how the product fits with the customer and how to convey it to the customer.
Initially, some data related to the company was compiled and stored in a relational database such as SQL Server and MySQL, the company only stored important data such as product names, product prices, etc. While other data such as documents, customer service records, and even images and videos, which are unstructured and cannot be compiled will be difficult to manage with the system that has been built by the company or by using a relational database.
Companies must also consider new data sources generated by cellular devices such as sensors or other new sources of information generated by humans, such as data from social media and track record data obtained from company website interactions.
Although each data source can be managed differently and obtained independently, the challenge now is how companies can understand the relationships of all these different types of data and translate them according to the needs of the company. When dealing with so much information in various forms, it is not possible to think about and manage data in the traditional way. Therefore, based on the above case the trend of Big Data Services will begin to surface.
So, what is Big Data?
Big Data is a term to describe the large volume of data both structured and unstructured that colors our daily lives. Not the large amount of data emphasized here, but how a company is able to translate large and different amounts of data into useful information for the company. Big Data can be analyzed with certain methods in the hope that it can be used as a basis for making better decisions and more strategic business steps.
Big Data and its Benefits for Business
Big data is a term used to describe a large and complex collection of data, both structured and unstructured data. Big data has been used in many businesses because big data can be used for insight analysis that leads to better business decision making and strategic. That we will discuss more deeply is the potential and benefits of big data that can be used for the progress of a business.
Big data as one of the technologies that influenced the 4.0 industrial revolution. The influence is because big data has a function that can create business insights from numerous data that have not been used in the digital world by conducting analysis. Of course, this will be very useful for management people to look for new trends or innovations that can be applied to the business being undertaken. But to produce a business insight, someone must understand data changes. Changes to the data include documents, photos, music, etc.
With as many and varied data sets as possible, big data has the potential to be an opening insight for businesses that will certainly be useful. The benefits of using Big Data for business include the following:
Get to know Customers Better
By implementing big data, that we collect all information from customers who use our services or business. This collection of information can be used as a reference for us to understand consumers so that we can better provide products in accordance with their needs and desires.
From the data collected in big data, we can see the facts on the ground, what are the trends of our consumers, and what their behavior and activities are. A real fact and not just an assumption that we make based on estimates alone. Because sometimes the results of observations or a questionnaire distributed are not answered 100% correctly. But with big data, we will get more valid data from the behavior and activities of our consumers. Of course, by using big data, the process can be done faster.
Building More Effective Marketing Strategies
With all the customer or consumer data that we have today, it certainly will not be difficult to build an effective marketing strategy and can reach every consumer in accordance with our market. Using the right marketing strategy will prevent us from shrinking market share caused by a relationship that has not been fully developed with our customers.
The building of relationships and consumer confidence in the businesses we run will also affect the risk factors that will begin to decrease along with the implementation of the right strategy. An effective strategy, in addition to increasing consumer confidence, will also increase revenue in the business that we run.
Improve Consumer Shopping Experience
The large amount of data contained in big data, of course, can be used to enhance the shopping experience of our consumers. We can create products and services by looking at the needs and satisfaction of customers through data that goes into big data the processing framework.
When a consumer visits our website, it does not mean that they will just shop right away, but also look for other product insights that they think they need. By having these consumer data, we as business owners can provide product recommendations that match what is needed and desired by consumers through their search history. In addition, we can also analyze consumer data from the moment they visit our website to exit the website.
After we know about big data and its benefits for business, which is certainly very beneficial for business owners so that they can further develop their business and serve their customers better through the data dissected by big data systems and frameworks.
The application of the use of big data certainly varies from one business to another. The solutions that are implemented differ even when viewed from the type of business, consumer, and target location. But what is certain is that the benefits of using big data can be felt by the business owners with large consumer bases.
The existence of big data is certainly a breath of fresh air for business owners who can run a business more effectively and efficiently using the customer data they have. So, businessmen can easily increase their services and products according to the needs and desires of their customers. It also does not rule out the possibility that big data can be a reference to open a business that is easier and more effective in attracting and managing customer loyalty.