For modern businesses, having a strong online presence is of vital importance. But in order to do this, you have to have more than just a website that shows off your products and services. To really connect with the modern consumer, you have to offer them amazing content that they can’t find anywhere else.
But in a world where there’s already so much content flooding the Internet, it can be daunting to try to plan content that will be both useful and engaging. So to help your business with this task, here are three tips for planning content that your customers will love.
Understand Your Customers And Create Buyer Personas
Before you can write—or even plan to write—content that your customers will connect with, you first have to understand who your customers are, what they want, and what they like.
To help you with this, Neil Patel, a digital marketing guru, recommends that you create buyer personas. Within these personas, you’ll pinpoint who your ideal customer is. This will include information like their demographics, income, background, wants, and needs.
Once you have this information solidly nailed down and essentially picture an actual person who would be your ideal customer, it will be much easier for you to create content that will attract and be beneficial to this type of person.
Audit Previous Content To See What Performed Well
If you’re not planning to start your content completely from scratch, it can be very beneficial to take a look back at your previous content when planning for the future.
According to Justin McGill, a contributor to HubSpot.com, running a content audit before creating new content can also help you see if it’s possible for you to repurpose some of your old content in a new way during your planning phase. Not only can this save you some work, but it can also help you link to some of your older pieces and get some more traffic coming back that way.
Create Content Around “The 3 E’s”
When you’re thinking about the type of content that your audience wants and will find useful, Jeff Haden, a contributor to Inc.com, suggests that you stick to the three E’s: Engagement, Evergreen, and Events.
With engagement, you’re looking to create content that will start a conversation with your audience, either by voicing your opinion about something or asking for theirs. As far as evergreen content, it can be useful to create something that your audience can and will refer back to months or even years later since it was so helpful. And with events, you can cash in on something current that’s happening in order to create relevant content.
If you’ve been having trouble coming up with content ideas that your customers will love, consider using the tips mentioned above to help you with this,.