SEO is a new and emerging field – it mixes practice with ideas of wildly unrelated and different disciplines of IT, marketing, and creative writing. That’s why so many companies tend to hire professionals to do the job for them. It has turned into a global market, where a local business from Austin could hire an SEO company in London.
SEO is an extremely different experience if you have experience as a marketer compared to someone who knows all the technicalities going in because they have a degree in computer science. Those two people will take completely different roads to reach the coveted SEO Manager title, and they’ll have weaknesses and blind spots due to their background. Here is where tools come into play. They can compliment your skill sets, nudge you towards the best practices, and show you how to do things properly. They’ll save you time, money, and a lot of headaches.
Google is the biggest name in the whole IT industry, and they have products in every sector. Because their biggest revenue stream comes from displaying ads on their search engine, they provide a plethora of tools to help potential customers with analysing their page, keywords, and more.
Google Analytics shows you basic information about how your clients reach your site, where they are from, how long they spend on your site, and which pages they are likely to visit. It gives you a good general overview that might provide insight into the demographics of your potential clients and also how you can make your business more profitable and attractive to others.
Google PageSpeed Insights & Google Search Console
Completely indispensable to the technically minded SEO manager, these two tools will tell you everything you need to know about your site. PageSpeed Insights analyzes your pages building blocks, design, and portability (whether it displays correctly on mobile), and it gives you a score based on them. What’s great about the tool is how clearly it points out all of your mistakes and even gives you useful tips on how to fix them.
While Insights analyzes your page on a technical level, Search Console analyzes how well your site does according to well-known SEO metrics. It shows where you rank high in organic searches, and also where you rank low. It’s also responsible for showing you the quality of your backlinks. Combining these two tools provides you with valuable insight that you can use to come out on top.
Around half of the websites use WordPress as a back-end, so we felt it is necessary to include a plugin specifically designed for it. This tool is quite helpful for beginners, as it analyzes the quality of content, helps you write meta-description, and gives you a list of organic keywords that you can target. Yoast SEO is a useful tool if you are using WordPress.
JSON-LD Schema Generator
Are you concerned about standing out in search results, as you recognize that you have to grab people’s attention? If you want to succeed as a business owner we would recommend using a JSON-LD Schema Generator. This tool allows you to incorporate a custom image, telephone number, logo, and location and make it appear as an attractive advert in search results.
One of the most common shortfalls of SEO tools is how they assume your business is international and you want to make headway in a global market. MOZ Local is a different tool – it has been created for local business owners in mind from the start. It collects data from the local review sites, rankings from local searches, and provides you opportunities to target ads to your local community.