Social media integration is a way to leverage your different social media channels with one another and with your website. It keeps everything connected so that your social media efforts are always tied to your overall goals and strategy.
By now, you likely know how important social media is to your business and your brand. Chances are the majority of your audience is active on social media, even the demographics you would least expect. Using social media increases your reach and presence, and develops a stronger and more personal connection to your potential customers.
In that sense, integrating your social media channels within your strategy is the most effective way to make sure you get the maximum benefit for your time and effort. Here is why social media integration can be an effective tactic for your overall digital marketing strategy.
Increased Exposure for Your Brand
Integrating your social media platforms can allow you to increase the amount of exposure your brand gets on each of those different platforms. For example, if you have a link to your Instagram feed on your website’s blog, this could drive more people to look at more of your content.
Adding social share buttons, embedding a video from your YouTube channel, or simply linking from one channel to another can be great ways to increase the ways you drive extra traffic to your content. It also increases the likelihood of someone sharing your content, which spreads online word of mouth faster and at no extra cost.
Expand Your Audience Targeting
Sometimes different audiences are active on different social media platforms depending on their specific demographics. For example, Sprout Social reports that the highest age group that uses Instagram daily are people ages 13 to 29, with slightly more use by females than males. Meanwhile, Facebook’s most common age demographics are people between 18 and 49, but it is also the most commonly used platform for those ages 60 and over.
What does this all mean? It means that your audience may not be on the main channel you are using, and that by integrating your social media you will expose your content to a wider range of people. If you are posting something on one platform and not another, you could be missing a potential key audience market for your content. Something you are posting on Instagram may not be as successful as a post made on Facebook if you are targeting a middle aged audience. But when they are integrated together, you can ensure that more people in all audiences can see your post.
Productivity is Key
Social media integration can increase your marketing productivity by making your marketing strategy go further. A social media integration tool allows you to post the same content over a variety of social media platforms at the same time. This saves you the effort of going through each channel individually. It also eliminates the risk of missing out on any specific channels due to simple human error. Ultimately, for the same amount of effort, you could be reaching double the amount of people.
The Benefit of Using Social Media Integration Services
Social media integration services employ professional, experienced developers who can customize your user experience. The best way to stand out from the online crowd is to utilize someone who can make something for you that sets you apart from the rest. They know what works because they have been in the industry for a long time and are always up to date on trends and news.
A social media integration expert will give you the best advice and take care of all of your efforts for you. This can save you time and effort, and frees up your capacity to focus on other aspects of your business. At the same time, they will also be able to help you find new and revolutionary tactics that drive your social media strategy toward success.