Word count, i.e. the length of your post, is something that matters a lot as far as digital marketing is concerned. Posts that are too long or short can hinder the rankings of your site, whereas content having the right length will perform much better. 

It might seem tempting to settle for a two hundred word post because it’s quick, but this length might be unable to cover all the information or deliver the message that you want. When your page is not useful enough, your audience will move over to other websites. Surely, you would not want that. So, read on to find out more about the importance of the word count in the content that you deliver.

Give your reader a page worth sharing

Your goal as a digital copy writer is to write with the intention of growing your audience. No one is likely to promote your mere 250 word post as it only scratches the proverbial surface of the topic rather than provide a thorough explanation of the problem. Write a piece that is long enough to include all of the necessary details that your reader may be looking for. You can log on to wordcounttool.com to know more.

When your audience realizes that your post resolves their problem, they will share it so others can see it and possibly apply the concepts themselves. Social media is a breeding ground for viral activity, so make sure you take advantage of the platform’s ability to boost your exposure.

Enhance your content’s authority

Make sure your content is solid and lengthy enough to be effective. Shorter posts will likely not have the respect of a more lengthy and thorough piece. If your post adequately answers a question, then your post may eventually become an authority on the subject. When this happens, your content may be used as a source for additional articles. 

Keep your readers engaged

A successful writer manages to maintain their audience until the last word. However, with the shift of technology, this becomes a much more difficult feat. Most readers will come to a page and if it doesn’t match what they are looking for, they will leave to find information elsewhere. This is known as “bounce rate” and can significantly hurt your site’s rankings. 

Shorter posts might be able to keep the reader engaged for a short time if the copy is well-written. However, longer posts will pull in the audience for a longer time, which makes your page more successful. Google takes into account how long the visitors stay on your site to give you the ranking. With shorter content, you will have a higher bounce rate, which Google would certainly not appreciate.

You will have to figure out the word count that helps you to effectively convey your message. You need to find the word count that suits the expectations of your readers the best. The point is to keep them fascinated with the content that you deliver and make sure that it is useful to them.