According to the General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePR), EU users must give their cookie consent before accessing your website. If you don’t have a system that enables them to do so efficiently, you lose a potentially high source of traffic.
In today’s blog, we want to analyze the benefits of using visiting use cookies and of having a GDPR-compliant website. We also look at solutions to implement cookie consent quickly and efficiently.
The Benefits of Using Cookie Consent
Cookies are the files that your website stores on the users’ computers when they visit. They contain a variety of information that ranges from the visitor’s IP to their name, email address, and even the way they interact with the site’s functions.
According to the General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePR), every user from the European Union must give their consent for the use of cookies by the website they are visiting.
When you use cookie consent, you gain essential benefits such as:
- Give users full control and choice over the personal information that they share
- Enable visitors to determine whether or not businesses should have access to their data
- Build a transparent, trustworthy relationship with your visitors
- Have a data collection system that is clear and unambiguous
Why Your Website Needs to Be GDPR-Compliant
The General Data Protection Regulation (GDPR) came into effect in 2018. Until then, the ePrivacy Directive (ePR), which was in effect since 2002 only, informed users that the websites which they are visiting use cookies.
The implementation of GDPR was necessary for a digital age when the users’ privacy is more important than ever. Most of the cookies that collect information are good for statistics and analytics that later determine the performance or the viability of a website.
However, other cookies track the users’ behavior on websites, identifying their preferences and tendencies. This data is legal, and businesses may use it to create digital profiles of their visitors, which they later use to anticipate market tendencies and to tweak advertising campaigns.
The GDPR gives users full control over their data. According to this law, internet users from the EU have the choice to decide what information businesses can use. When you use cookie consent mechanisms on your website, you establish a legal and transparent relationship with your visitors.
How to Update Cookie Consent Efficiently
Your best choice to ensure that visitors have control over their data when landing on your web page is to employ an efficient cookie consent system.
Cookiebot is a cloud-driven mechanism that helps websites complies with GDPR legislation. It is a safe and easy solution for controlling cookies and trackers while allowing users to opt-out of certain forms of tracking.
With Cookiebot you get a full cookie management solution that enables your website to collect and store user data consensually and legally. You can use this software-as-a-service tool to:
- Manage and store personal data legally and efficiently
- Ensure that all the tracking cookies on your website are GDPR-compliant
- Protect your visitors from third-party cookie trackers on your website
Even as paid software, Cookiebot manages to be one of the most used tools that developers employ to ensure that web applications and websites conform to GDPR and the ePrivacy Directive.
