Digital Storytelling for the win
No matter what business field you’re in, you need your customer’s attention to get your message across and sell your products or services. Using the superpower of digital storytelling software is a great way to reach that goal. This has everything to do with the science behind storytelling. The human mind is wired to love, remember and communicate through stories. Back when we still lived in caves, stories were a means of survival. We used stories to decide if something was important, and we used them to guide our actions and decisions. This is a mechanism that is still active in our brains today.
Using inspiring stories, you’ll get noticed, build strong customer ties, and move people to action — which keeps the money rolling in. Sounds great, doesn’t it? But how do you stand out in a crowded space of content overload? You can help turn your customers’ focus on you through the power of storytelling when communicating with them. To gain sustained attention, keep in mind that people choose to focus on the content that draws them in, reflects their values, and makes them feel.
1,2,3, let’s get it!
As human beings, we are drawn to stories. So are your customers. By sharing good stories, you’ll draw them to your business. A good story connects on an emotional level and evokes a positive connection with your business. Feature lists and bullet points don’t evoke emotions. Outcomes and values, translated into stories, do.
There are a few steps to get sharp on when making digital storytelling a successful part of your brand’s experience marketing strategy.
Step 1. Genuinely try to understand your customer.
Storytelling is a human experience. You need to get some real perspective on what your customers care about before you can craft a good story. When you have a clear picture of what your customer cares about, you can clarify how your product or service supports that. What’s the outcome that your product delivers? What values does it support? Try to deeply dig into your customer’s mind when you’re answering these questions.
Step 2. Get explicit
When you’ve clarified what your customers care about and how your brand supports this, you’re ready to create a story that taps into this. One of the essential things when creating your story is to be specific. Make it relatable by adding depth to your story and make it relevant for your customer. Next to this, make it truly authentic. Keep these pointers in mind and start writing. If you are to use people in your story, make sure to describe the details and add emotional and humane features so your customers can relate on an emotional level – which is where the magic happens.
Step 3. Visualize it
Last but not least is the vital step to turn your story into a visual one. As 75% percent of our sensory neurons are visual neurons, we respond to what we see more than to anything else.
Besides, our brains process visual information 60,000 times faster than it does text. Reason enough to invest in visual storytelling.
Visual stories allow us to take in, comprehend, and assess more information. Use fewer words to communicate more meaning. Instead, use images, video, or go big with AR technology. It’s good to realize you don’t always need a fancy remote location or professional studio to make something authentic and relatable. Using solutions by Hyro allows you to easily create visually stunning stories that make you stand out and grab your customer’s sustained attention.
Start using stories to give yourself a massive competitive advantage as the battle for customer attention continues. With these three simple steps, you’re ready to get on the path of storytelling greatness.
