Everything about your website’s design should describe your visitors’ interest. Whether that means keeping them active on the site or guiding them to an act — your web design is a serious factor. It also plays a main role in converting visitors into paying clients. So, combining a well-intended design with creative copy can make a website that converts. Sometimes it becomes difficult to find the proper approach and combine these two vital tasks to get better the conversion rate.
1. Keep your site simple
You can develop your conversions with a flat modest design. This way your design and content will include only the most vital elements. Get rid of dramatic drop shadows, gradients, and other sensible visual effects, and your design will become clean. A 2-dimensional approach and
well-structured design will help to optimize conversions. With a modest design, you’ll have further space for a call to actions because you get rid of the non-essential elements surrounding them.
2. You need to identify and understand your visitors
Naturally, different people have different perceptions and prospect of your website. They understand and interact with your content differently. Thus, the content and design of your website should attend to target audiences’ expectation and actions.
3. Use only high-quality images
Make confident that all images on your website are of the uppermost quality. Consider the category of the image you are using. We mean do not use everything gaudy. Choose basis images that are eye-candy to users.
The studies show that websites/blogs with convincing high-quality descriptions get 94% more views. So, select out pictures for your website intentionally.
4. Reduce the number of user clicks to a bare minimum
If your website is designed well, it allows the users to gather information quickly. It’s superior to avoid pop-ups as well as further distractions as they are likely to raise the number of clicks a user has to make to observe the info about the service/product they are looking for.
5. Use white space
Do you know how to use white space? The expression refers to the gap between paragraphs, lines of transcript and letters. You should make excellent use of space to make a great website design that delivers content the means it should be delivered. Proper procedure of white space makes content simple on the eyes and easier to understand. Skillful web developers use white space intentionally as a vital component of their designs. It is secure to say that white space shapes a user’s knowledge.
6. Optimize your website for mobile devices
Today the majority of current website templates and websites are responsive by default. They automatically regulate to any device screen they are being viewed at. In case you are not confident about the awareness of your site, you can verify it with the help of Google’s mobile-friendly test. Nowadays the greater part of website traffic comes from mobile devices.
7. Evoke emotions with colors
It won’t be an embellishment to say that colors play an entirely important role in site usability and transmission the overall meaning of your brand. It’s not a top-secret that different color combinations can remind different emotions and reactions. The takeaway is that when you select a color for your website, you require making sure that the mixture evokes the emotion you want your product to express.