The design, the structure and the contents of an online shop are decisive for the purchase decision of potential customers. One does not have the possibility with charm, persuasion and a cozy atmosphere to move the customer, as in the business, for the purchase. Here are 12 tips to help you with the right website designs for online shopping platforms.
1. Corporate Identity
The logo should be placed prominently in the upper part of the website. It pays to invest in an attractive logo and web design, as it says a lot about your brand (eg high quality vs. cheap, professional vs. amateur). This brand identity must then consistently continue on all your other channels (eg social media). The visitor should always know exactly that he is currently on one of your pages.
2. Adjust the layout of the target group
Does a brightly colored page with balloons really fit together with craftsman materials? It is important what the visitor likes and less that appeals to you personally. Take your time to choose the design and ask bystanders in the opinion.
On the start page, a visitor decides within seconds whether the online shop is interesting. In the virtual world, visitors leave stores much faster and decide with a few clicks for the competition.
Therefore, the start page must not be overloaded. Offer a structured menu. Play with colors and set accents with contrasts. Place offers on subpages, so that the customer dives deeper into your website from the start page. However, the desired product should be no more than 2 clicks away from the start page.
4. The main menu
This must be clearly structured. You should be able to see at a glance what you offer. Work with sub-points so that the visitor is not completely killed by the offers and can decide for himself what is of interest to him.
5. Product images
Decide right at the beginning, whether you want to make pictures yourself or use the provided product images from the manufacturer. Take care with self-shot images that they look professional. The customer recognizes thereby whether you are really behind your products and whether you have dealt with it.
Also, name the pictures usefully. Wrong: “35485.jpg” or “colorful cup”. Correct: “Red cup with white dots”. They positively influence the search results through this small adjustment.
6. Product description
The product description should be short and precise and serve as a source of information. Do not write a novel and do not rate the product. For reviews, you can add an extra feature.
7. The listing of products
The focus on product pages is on the product, not just the price. Do not show too many products on a page for the page to keep its structure. Special offers can be highlighted on a separate page.
8. Call to Action Button
Do not forget the important thing: the Call to Action Button. With this button you can move your customers to buy. Choose words like “buy” or “order now”. So you are legally on the safe side (keyword “button solution”).
9. The shopping cart
Insert the shopping cart in the upper part of the website. This should be visible on every page, so that the customer can access it at any time.
10. Guarantee / delivery periods / return policy
Pay attention to the completeness of the information. Guarantee, delivery times and the right of return must be shown to the visitor.
11. Contact details / Imprint / Terms
Indispensable for the confidence in you as a dealer are the fully designated contact details, a neatly formulated imprint, and the terms and conditions. The terms and conditions and the imprint must be placed clearly visible to visitors on your website, so that he can access it at any time. For example, link both in the footer of the website.
12. Guestbook for references, feedbacks
Do not forget the guestbook. Publish the feedbacks of your customers. This is a good reference and creates additional confidence in you as an online retailer.