Nintendo’s earnings have declined to a certain level; the shares are descending and investors doubt if the company’s mobile strategy will glean rewards.

Ito, the senior equity analyst at the Tokyo-based Innoston Associates Japan, said CNBC’s “Squawk Box” that Nintendo is suffering a transition and the combination of strong intellectual property (IP) library and a recovery in the business console that should boost earnings.

“As Nintendo’s advancement recover from the solid sales of the Nintendo switch, the market will notice the commercial year is just an evolution period as Nintendo’s strength, the IP hasn’t changed, though,” he said.

But the investors in the stock market of Tokyo were not actually convinced with the proposal on Wednesday as Nintendo shares decreased to 3.68 percent to 22, 270 yen ($197.02) in the late-morning trade after the company disclosed the earnings. Ito estimates the shares of Nintendo’s fair price value at about 30,000 yen.

The operating income for nine months through December 2016 fell around 38.1 percent to 26.3 billion yen (4232.2 million), and the game maker Nintendo reduced its operating income forecast from 30billion yen to about 20 billion for the full fiscal year. The commentators said that the market was expecting a stature between 40 billion yen and 45 billion yen.

This calendar year is set to be a busy one for the Nintendo Company; the company is about a month away from their launch of a next-generation gaming console, Switch, which will offer both mobiles as well as conventional gameplay. In Tokyo, at a presentation event in this month, Nintendo announced that it was partnering with over 50 companies to develop possibly 80 games for a console, including the third-party hits like the Bethesda’s Sky rim as well as the EA Sports, FIFA.

“The gaming company is learning from the failure from the Wii U and trying its best to attract the developers of the third-party. So that more of the software makers would come onto the Nintendo’s world,” said Ito, referring to the relatively unsuccessful Wii U console of Nintendo.

Already the nine-month earnings of Nintendo have been reported pointing to some encouraging signs for the company’s business console. The handled 3DS and aging console saw the sales of 6.45 million units that was a complete 10 percent on-year increase.

Ito pointed out the improvement of the console business by Switch was a crucial deal for the Nintendo and it was said by him the earlier the news suggested pre-order numbers were quite strong. “We believe that they are going to try to ship more than the company’s plans this fiscal year,” he added. Nintendo has not disclosed the sales forecast publically for the console.

Nintendo has inclined up publically around the switch from swanky advertisements to the elaborate video demos of the console’s full potential at the event conducted in January. Indeed, the company projects its full fiscal advertising expenses of the year to have increased by 10 percent for an earlier forecast to about 55 billion yen.