It is important for every website owner to get social media icons integrated into the website. However, you must also follow the right approach when adding these icons. Then you will be provided with the opportunity to experience all the benefits delivered by social media icons in the long run.
Below mentioned are 6 effective methods that you can follow in order to add social media icons to your website. You need to try out any of these methods to end up with positive results.
Add the social media sharing icons to product pages
If you are having an e-commerce website, you must think about adding the social media sharing icons to all product pages. The best e-commerce websites that you can find on the internet are already doing this. That’s because it has been identified as one of the most effective methods available to increase the visibility of the products on the site. For example, if a person sees that your product is useful, he will be tempted to go ahead and share it on social media. Then the people in his network will also be able to see the product that you have for sale on your website. As a result, you will be able to get more customers to purchase that product.
However, it is important to keep in mind that all social media networks are not in a position to deliver the best possible results to you with selling the products available on the e-commerce website. That’s where you need to take a look at the most appropriate websites such as Google Plus, Pinterest, Twitter, and Facebook.
When you are integrating these icons, you are encouraged to place them closer to the image of the website as much as possible. Then you will be able to increase your chances of getting more shares. Most importantly, you need to organize these icons properly, so that you don’t confuse your customers.
Share the content generated by users on your site
Your social media followers are generating a lot of content on a daily basis. It is possible for you to think about sharing such user-generated content on your website as well. For example, it will be possible for you to go ahead and share text updates, videos and photos generated by your users. When you are sharing user-generated content, you don’t need to filter out anything.
It is possible for you to share both positive contents as well as negative content. Then you will be able to highlight how the user-generated content is engaging along with your website.
You can have a social media feed on the website to do this in an effective manner. For example, you can grab all the tweets with a specific hashtag and display them on your site. Then you will be able to indicate the popularity of your products or the business to people while using the power of social media.
Provide social media sign-in capabilities
If you can provide the opportunity for the people to sign into your website and proceed with their social media accounts, you will definitely be able to gain the advantage over your competitors. People hate to go through the traditional signup forms. But when they can simply sign in with their social media accounts, they are provided with the opportunity to overcome the frustration of these lengthy sign-ups. This can increase the number of customers who purchase products or services from your website as well. Google Plus and Facebook are the best social media sign-in options that you can provide through your website.
Use social media based comments
Instead of having an ordinary comments section on the website, it is possible for you to get a social media based comments system. When a person uploads a comment, it will be shared on his social media account as well. This can provide free publicity to you. On the other hand, this can be considered as one of the most effective methods available for you to avoid spam comments.
People are provided with the ability to log in to their social media accounts before they publish the comments. Hence, you will be provided with the opportunity to increase the number of genuine comments that you have on your website as much as possible.
Tempt users to share when they go through the content on your website
You need to identify the journeys that the visitors of your website would follow. Then you need to introduce the social media icons into that journey. This will tempt people to share the content in an effective manner. For example, if you share articles on your website, you can integrate the icons to the bottom of the page. Then they will be able to share the article after reading it.
On the other hand, you can tempt the people to share content after they come to the purchase confirmation page. If a customer purchases something exciting, he will come across the need to share it with his friends on the social media networks. By introducing the social media icons to the confirmation page, you will be able to help your customers with that.
Use them to showcase what’s trending
The trending articles that you have on your website or the trending products that you have got for sale on the website can effectively be highlighted with the assistance of social media icons. All you have to do is to introduce a social media feed to the website. This can even provide amazing results to you when conducting flash sales on the website.
The effort that you spend on integrating these social media widgets can provide exciting results in the long run. Therefore, you can go ahead and try that out.