The past decade shows unprecedented advancement in technology. The human race has surpassed several socio-economic milestones with the aid of tech innovations. Gradually seeping its way into our lives, tech has made us dependent on it in several ways. It is not difficult, but practically impossible to imagine a life without it – be it personal or professional. A massive credit for this goes to the creativity of ingenious minds behind these tech innovations.
One of the finest inventions of technology is digital media, a format that has changed the world of games, music, websites, social sites, and, most importantly, advertisement. It has become a handler and controller of the human mind with its numerous modified and innovative techniques used in electronic devices.
Creativity and digital media stand shoulder to shoulder, which is why it has reached the height where it is now. Digital media creates a passage from the distributor to the consumer in a way that allows them to monitor and influence their minds. Since technology has infiltrated our lives so profoundly, it has an immense influence on our minds. Let’s have a look, how:
The use of digital media in technology has allowed people from anywhere worldwide to access their desired information. In the past, the most extensive forms of distribution were the mainstream media such as radio, TV, newspapers, and magazines. People did not have a variety of choices to surf through. Even with the internet, there were several limitations.
However, new creative ways have allowed people to broaden their viewpoint on happenings around the world. This is instrumental in marketing, and employers are looking for people with a digital media degree to help them make the best use of technology.
It allows businesses to trade globally, impacting a wider audience and letting their units expand to a limitless environment. Of course, this significant benefit’s direct impact is that consumers are closely watching businesses for their ethical and environmental approaches. But in all honesty, buyers have become wiser, and technology has made them more confident in their choices.
Less Reliant on Personal Memory
If you had a chance to use the internet in an exam, would you do even twenty-five percent of it through your memory? Very unlikely, given all the answers are available just a click away.
While exams are an extreme situation, we have become dependent on technology on trivial matters as setting the alarm. With the availability of comprehensive and useful search engines like Google, we have access to information anytime. It has also led to quick and practical learning about digital media. People are becoming more used to this new way of life with all the available tools. Personal memory span has shortened; for instance, people do not learn new routes because they know Google Map will be a better guide. The use of customized services in technology plays a huge part here and proves the healthy and positive relationship between creativity and digital media.
Increases Search For Reciprocity
Humans have always looked for mutuality. But the increased use of digital media like social sites has taken the unsaid need for reciprocity to the next level. You wish someone a birthday in simpler words because they made a post for you on yours. If someone sent you a friend request, you feel obligated to add them.
Digital media sites like Instagram are a prime example of mutuality. You give someone a right to peak into your life just because of the social obligation created by the application to increase followers.
The good thing about it is that a business can leverage reciprocity to its advantage with the use of creativity and innovativeness. Many companies are using bloggers as their micro-marketers. Their influence on social media can attract many customers. So, when a blogger receives a package or a product from a business, they feel bound to promote it. And their followers, who trust them, develop a favorable image of the company.
The phenomenon of fear of missing out seems unreal until you realize it does happen to you, too. No matter how much you deny it, being so dependent on digital media has stimulated FOMO in you. It is primarily evident from our habit of checking our phones every few minutes.
Research suggests that this behavior is augmented for social media sites, where everyone paints their life on the digital canvas. We aimlessly scroll down our feeds for an hour, afraid to miss out on the news in a distant friend’s life. We also spend hours researching and surfing our favorite music and movies, now that they are so easily accessible. This fear is a drawback of technology, but it also has some ups.
The marketing teams who show people thoroughly enjoying their products attract a lot of new customers. With such ads being in front of their eyes throughout the day, they become habitual to the idea of not missing out on something the other person is doing. It is a real psychological issue, but marketers are using it to their advantage through word-of-mouth promotion. FOMO is also due to peer pressure, which basically goes alongside excessive use of social media.
The impact of technology on the human mind is nowhere near countable, and it is too subjective to be mutually agreed upon. But one thing is for sure, and if there is a bright future for any field of study, then this is it. But specifically, digital media students are fortunate in this sense because their lessons are advancing speedily. They are taught how the world change, businesses prosper, and people function. In fact, in the near future, there might be ways to control brains, thinking, and thought processes with the use of technology. Digital media has already penetrated too deep into our daily lives; a time like that doesn’t seem too far.