What’s the best option to promote a dental practice: hire a dental marketing company/agency/freelancer or do it by yourself/your team?
What method is more efficient? What brings you the most patients, with the least money and least effort?
Obviously, as it’s the case with anything in life, there are pros and cons for each situation.
Let’s see what are the advantages and disadvantages of both options and see what fits best for your particular business context.
Option #1 – Hiring a dental marketing company to promote your dental practice for you
By hiring a dental marketing company to promote your dental practice you should attract more patients and increase the profitability of your dental business, right?
You pay 1 dollar to the dental marketing agency and they bring you back 2 dollars in return, right?
This would be the simplified overview of how things (should) work in this case.
But obviously, there are a couple of things you should keep in mind.
Make sure you have the money to hire a marketing agency or even a freelancer
Dental marketing takes time. Marketing itself is a continuous process. It’s not a sprint, it’s more of a marathon.
You might attract new patients even from the first month using Google Adwords for instance.
But still, if you’re just starting out, you might get a lower return on investment until people start trusting your brand.
So the question is, do you have the money to sustain the payment of a marketing agency until you get enough patients to have a positive ROI?
Make sure you and the dental marketing company are on the same page
There are infinite ways to market a dental practice.
This is why it’s important that you and your marketing agency or freelancer are on the same page.
For instance, some marketers are more on the “let’s do creative things” side.
Which is good. Promoting a dental practice in a creative way is helpful.
But creative doesn’t equal results.
Instead of blindly trying to be “creative” and “stand out”, perhaps it’s better to start with some dental marketing ideas that are already PROVEN to attract new patients.
For instance, Google Ads is one of the most efficient ways to promote a dental office and laser target patients.
Why not start with this?
Make sure they actually know what they’re doing
The Internet is full of dental marketing agencies that consultants.
How do you know who is legit and who is not.
There are a few ways to find this out.
First and most obvious are reviews, testimonials and case studies.
But you already know that on the Internet you can fake just about anything, right?
So the next thing would be reading a blog.
Legit dental marketing companies usually attract clients by writing detailed informational posts on their blog where they share useful information on how to promote a dental practice and attract new patients.
Ok, but those articles can be copied too, right?
So the third method would be to actually have a call with them.
Yes, it is a bit time-consuming. And yes, you can run into an annoying sales person who tries to sell you their services.
But think about it, dental marketing is a serious aspect. These guys will basically promote the image of your business. Better spend some time now making the right decision than regretting not thinking it carefully enough, right?
So, have a call with some dental marketing agencies. See what ideas do they have to promote your dental practice. Ask them about what marketing strategies do they usually use to market a dental practice.
What are some quick marketing ideas to attract new patients in the short term? What about a longer dental marketing plan?
In this way you can figure out if they know what they’re doing or not.
Option #2 – Marketing your dental practice by yourself or your team
Marketing your dental practice by yourself (or your team) gives you much more control over what you are doing.
You are in charge of everything. But is this a good ideas? Let’s see.
Do you have the knowledge to properly promote your dental practice? Do you have the time to learn?
You are a dentist. Your team also is an expert in all kinds of dental areas: front office, dental assisting etc.
In order to successfully market your dental practice (and manage to attract new patients) they have to learn what marketing ideas actually work for the dental industry.
The quick way for this is to buy some marketing courses.
The slow way is for you or your team to read some dental marketing blogs.
Either way, it takes time until you can apply everything fast.
Do you have this time?
Otherwise, you might fall into the trap of thinking that you save some money by not hiring a marketing professional when in fact you lose a lot of time learning a new skill.
And this time also costs money and could affect the whole flow of your dental practice.
Do you like marketing your dental office?
Dentists love doing dentistry. They study it every day. They practice it every day. It’s something natural and it’s what they enjoy doing.
Marketers love marketing. Dental marketers love promoting a dental practice. This is what they do every day. They know the ins and outs of it.
So the question is: do you enjoy marketing your dental practice? Because if you don’t enjoy it, at some point this will drag you down.
If you are enjoying it, well, find reorganize your schedule and set aside some time for this.
If not, you’re probably better of hiring someone else to do it for you.
Do you have the time to do dental marketing?
We all have 24 hours.
As a dentist, you have patients to take care of. And since you’re also a dental practice owner, you probably have some management issues to take care of too, right?
And you probably also want to have a life and enjoy some time off.
In this busy schedule, do you have the time to promote your dental practice effectively?
And the important word here is effectively.
If you do, then marketing your dental practice is probably a good idea and you should give it a try.
Conclusion: should you hire a dental marketing company or should you promote your dental practice by yourself?
Here’s a quick way to figure it out.
- Have the time to do it?
- Have the knowledge to do it or to learn?
- Love doing it?
If the answer to these questions is yes, then you probably should market your dental practice by yourself instead of hiring a marketing agency.
If the answer is no, then it’s probably better to hire someone to handle this for you.
Just make sure you first have a call with them to check if their dental marketing ideas are what you are looking for or not.