Black Friday and Cyber Monday have created their persona as the best in-store and online shopping spree among the consumers. This shopping carnival is just not only about the retailer and online shopping, it has more than this. This year Black Friday 2019 has turned the table with some record-breaking shopping season.
Black Friday 2019 VS Past Years – Game Changer!
Black Friday online deals & sales have set a record in the United States of America reaching $7.4 billion, 1.2 billion more as compared to the previous Black Friday 2018. Cyber Monday 2019 stepped in as more bigger shopping event for online shoppers as compared to Black Friday, with the sales recorded $9.2 billion with a hike of 16.9% from the last year. Online shopping between 11 PM to midnight on Cyber Monday was recorded as $11 million per minute. Also, Cyber Monday became the first day on which buyers spent more than $3 billion on smartphones.
Winner on the turf of Black Friday 2019
When you were busy planning for your shopping holidays for Thanksgiving many stores had already started planning to offer you the best deals that you were dreaming of throughout the year. Store like Walmart, Best Buy, Amazon, Macy’s, Kohls and more participated in the successful event. Moreover, there was some drop down in the few categories as compared to the previous year and we have picked the winner and loser in various categories for your better understanding of the Black Friday performance.
Winner – Mobile & Store with pick-up service
The clear winner this year is the Mobile. All thanks to the platform provided by social media and retail apps. As mentioned earlier, shoppers indulged more in shopping via smartphone than ever in the history of Black Friday. The U.S. digital sales hiked 17% to $4.1 billion, according to Salesforce.
This Black Friday has recorded the 35% increase in Mobile orders and 65% scrolling of all e-commerce went on a mobile device. “One-fifth of every online purchase was picked up in-store itself” – claimed by The NPD Group’s Holiday Purchase Intentions Survey. “That turned out to be profitable for the retailers that have offered in-store pick up options for online shopped items. This helped buyers to explore more deals by visiting the store to pick up their orders – Said NPD chief industry advisor, Marshal Cohen.
Role of Websites and Mobile Commerce during Black Friday
Black Friday 2019 has emerged out more successful than the past two years and most of the shoppers swayed towards the smartphones for hunting the best deals. You could consider this Black Friday as a mobile shopping event where the majority of the traffic to online retailers came from smartphones. Adobe data stated that 58% of traffic rolled in from the smartphones which were 7% more as compared to 2018.
All thanks to the innovation in the technology and the feasibility of smartphones. The meticulous work of many websites available on the internet helped out the most in fetching the best deals for the Black Friday shoppers. Some of the best websites that ranked and helped with the sales were
Traffic Generated and Conversion on Black Friday 2019 & 2018
As per the Adobe report, traffic generated and conversion rate from 1 November – 1 December 2019 was recorded on the following gadgets are shown below.
|Gadgets||Traffic||% of Purchase|
|Desktop||37%||59% of purchase|
|Smartphones||58%||36% of purchase|
|Tablet||5%||5% of purchase|
The above table clearly states that the majority of the people searched the Black Friday sales on smartphones but the conversion was more on the desktop. Buyers also surfed the internet on their tablet but they were too minor in the total search.
When we emphasize Black Friday 2018 data of traffic and conversion rate you would clearly see the hike of 7% in the smartphone users searching for the best deals. The past year was less than the current year’s Black Friday 2019 in terms of searching for deals on the smartphone. Also, you could see the increase in 3% of the tablet users yesteryear.
Have a look at the table to know more about traffic and conversion rates on Black Friday 2018 from 1 November to 31 December 2018.
|Gadgets||Traffic (1 Nov to 31 Dec 2018)||% of Purchase|
|Desktop||41%||60% of purchase|
|Smartphones||51%||31% of purchase|
|Tablet||8%||9% of purchase|
Top Selling Products during Black Friday & Cyber Monday 2019 on Amazon
When the Americans were busy baking their Thanksgiving turkey, Amazon Black Friday was buckling up to amuse its customers. Myriads of stellar deals on gadgets, furniture, clothes, toys, pet supplies and much more were released throughout the weekend till Cyber Monday.
Best Selling Pet Supplies on Amazon Black Friday
- Furbo Dog Camera
- Wisdom Panel 3.0 Dog DNA Test
- Petstages Cat Tracks Cat Toy
- Dr. Elsey’s Premium Clumping Cat Litter
- ZippyPaws Squeaking Dog Toys
- Temptations Crunchy Cat Treats
- Greenies Dog Dental Dog Treats
- Serestos Flea & Tick Collars for Dogs
- Milk-Bone Maro Snacks Dog Treats
- BOSHEL Dog Nail Clippers
Top Picked Electronics Deals on Amazon Black Friday
- Amazon Echo Dot (3rd Gen), Charcoal
- Fire TV Stick by Amazon
- Fire TV Stick 4k by Amazon
- Amazon Echo Show 5
- Amazon Echo Dot (3rd Gen), Sandstone
- Amazon Echo Dot (3rd Gen), Heather Gray
- Amazon Fire 7 Tablet, Black
- Amazon Echo Dot (3rd Gen), Plum
- Ring Video Doorbell
- Ring Video Doorbell 2 (with Amazon Echo Show)
Black Friday’s Most Prefered Games and Toys Deals on Amazon
- Nerf N Strike Elite Strongarm Toy Blaster
- Guess Who? Board Game by Hasbro
- Play-Doh Modeling Compound (24-Pack)
- Jenga Wooden Blocks Game by Hasbro (Kids Version)
- LEGO Mr. and Mrs. Claus Set
- Yahtzee by Hasbro
- Candy Land Board Game by Hasbro
- Jenga Classic Game by Hasbro
- L.O.L. Surprise Glitter Globe
- Beyblade Burst Evolution Battle Game