Social media is a great platform for engaging with your customers. Check out this guide to learn how to engage with customers on social media.
Did you know that more than 4.4 billion people use the internet every day? Approximately 3.5 billion of them are also present on social media and statistics show that each user has nearly 7 different social accounts.
If you’re a blogger, digital marketer or website owner, you definitely need to consider those numbers and learn how to engage your audience. But why would you do that?
The answer is simple – to build loyal readers or customers and enjoy their support for years to come. Each internet user spends more than 2 hours on social media accounts, so you need to make sure your readership spends a good chunk of that on your platform.
Keep reading to find out more about customer engagement and how to start a meaningful conversation with your readers.
Top Tips On How To Engage Customers In 2019
Client engagement is an art and if you’re feeling a little bit anxious about talking with strangers online then it’s normal to be so. Put the following tips into practice and you’ll become better at it.
- Ask Questions
There’s no better way to engage your clients and learn more about them than by asking a simple question. Let’s say that you have written an article and posted it on your blog. Don’t hesitate to ask your readers if they like the article or if they want you to expand on a particular question.
When it comes to questions, there are unlimited opportunities here. Ask your readers if they have a favorite topic you’d like to cover. Ask them if they want you to provide a certain type of service. You can also ask them if they love the product “A” better than product “B” and why.
Lastly, don’t hesitate to post polls on your blog or website. This gives you valuable information about your clients and you can tailor your services based on that.
- Provide Value
Customers stick with businesses which provide real value. In this case, real value can mean an answer to a popular question. It can also mean a thorough review of a product or an in-depth analysis of a product.
For example, you can provide details about the top exotic or touristic destinations in your particular city or country. Mention the best restaurants and coffee shops. Tell more about how to get from point “A” to point “B” quicker and cheaper. Real value refers to knowledge or guiding on something that everyone is interested in. It means coming up with a solution to a problem everyone is struggling with.
- Engage Your Most Active Members
In any community, there is going to be someone who is more chatty and active than others. This person is probably responding to others’ questions, makes relevant comments, and keeps the community alive.
You should do your best to highlight the activity of these people. They do you a service because they create additional engagement. By talking with them directly, you’re rewarding that service and keep the engagement ball rolling. When talking with your active members, you can get to know them, ask them questions, “like” their replies, etc.
At the same time, keep an eye out on malevolent people who make bad remarks or post hurtful/racist comments. You should warn these people and let them know that your community is a peaceful and serene place.
- Don’t Be Too Pushy/Salesy
People are very clever these days, even on social media networks. They can sense when someone is trying too hard on promoting a product or a service. The last thing you want is to sound desperate or aggressive when engaging your clients.
In other words – try your best to be authentic. Be sincere. Provide your honest opinion about products, services, and things in general. Your audience will slowly start to see that you’re a genuine person who really cares about what’s best for them, not trying to make a quick buck.
- Be Active
There is an insightful saying – “you are what you repeatedly do.” Being consistent on social media can take some time out of your busy schedule, but if you do this repeatedly, you’re on the right track to becoming famous, even an influencer.
Many businesses have social media accounts, but they make a big mistake by not staying active in their preferred communities. Posting something today and maybe liking someone’s post 2 weeks later is not real activity. You have to be on your social media accounts daily and engage your customers for about 1 hour a day to really make a difference. Remember, consistency is key and it will pay off in the future.
- Take Your Audience’s Opinion/Requests Into Account
At the end of the day, you’re providing a good service to your community. That’s your only job, whether you’re reviewing IT products, writing health articles or designing logos. If your audience wants you to talk about fluffy cats or learn more about recovering deleted messages on Facebook and many people are asking for that, you’d better listen to your readerships’ demands.
This will make your audience feel listened and they will like you even more. That’s how you build a loyal community because you’re constantly focusing on providing the best for your clients. Now, you shouldn’t immediately follow up on each and every request, but ignoring them is definitely not a good idea either.
Now You’re Ready to Build Your Online Empire!
This article provided you with multiple interesting ways on how to engage your community online, how to create meaningful relationships, and how to stay connected in the long run. Treat your customers like they’re your family and they will share the love back!
If you liked this article, don’t hesitate to share it with your friends and family members, so they also learn the secrets of online customer engagement.