Based on the digital marketing trends item that we urbanized last year, 2018 has been the year of growing augmented reality, video content, voice search, and influencer marketing… And now that 2019 is about the corner, you may ask yourself “what will the after that year have for me?”
To help you decide where the course is heading over in 2019, we’ve planned out 5 digital marketing trends that you can take advantage of to get better your marketing strategy and meet a preferred outcome.
- Voice Search
Voice search is certainly rising in popularity. Through 2020, 50% of all queries will be voice-based according to Comscore.
There are two types of voice search:
i) This is implemented by stylish speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers instant voice answers to their questions.
ii) These are installed in desktops, and smartphones such as Siri and Google Assistant which show written search results.
Top brands are thoughts about how to deliver their promises using voice-enabled devices because they are reasonable and offer greater capabilities than ever before while more guests are using voice search to cooperate with these brands.
- Smarter Chat
Chatbots have been growing in the few current years and still persists in 2019. According to Grand View Research, 45% of end users like better to use Chatbots as the main means of communication in client service.
Chatbots play a serious role in improving customer knowledge and allow marketers to better appoint their audience – without really doing much. They present real-time assistance to the user, fanatical support and proactive interactions where they ask questions to recognize the real problem.
As more users are processing their online actions using their smartphones, marketers carry on leveraging micro-moments to magnetize their audience’s attention and fulfill their immediate decisions.
Whenever a customer searches for amazing, looks for a nearby store, wants to confirm a task or makes a buy, marketers can take advantage of these types of micro-moments to create embattled content and publicity.
- Augmented and Virtual Reality Marketing
Augmented reality ads are one of the main applications that are currently used by some marketers. It’s a way to fetch static or unreal environments into a more sensible experience, something that would incorporate the “offer” with the “reality” of the buyer.
Michael Kors is a victorious example of augmented reality ads. They produced an ad on Facebook asking their users to try and acquire their sunglasses.
Aside from AR ads, many businesses have been using augmented and virtual reality marketing for the idea of creating brand consciousness.
- Live Videos – More Stories
Thanks to Facebook, Instagram, and YouTube, live content is the fastest growing segment of internet video traffic due to the amazing waves in the current 3 years.
Live streaming contented is efficient because it’s free; takes a short time to create while it offers a real-time user appointment, and spectators use your content based on your time, not theirs. Moreover, it has the capability to generate greater imitation than posts available in the newsfeed, particularly if users choose to post them to their stories.