Whether you’re an individual who wants to make an impact on the world, or you’re a business trying to advertise, educate and connect with potential leads and customers, you’re going to need a website as your digital base in the virtual world.
There’s no denying having a website is an essential part of the modern-day experience, and everybody expects you to have one if they want to connect with you. However, getting yourself a website is a whole different ball game.
While you could take the time to learn how to build your own, or using a pre-determined service like WordPress or Squarespace, others will invest in a professional design service to do it for them, but which one is best for you as a small business owner?
Today, we’re going to explore everything you need to know.
Designing Your Website Yourself
The fact of the matter is it’s never been easier to design and build your own website from scratch than it is today. With services like WordPress and Squarespace, choosing a template and then simply putting in your information into the boxes is easy and gives you a lot of control over how your website looks and connects with people.
Of course, building your own website using these services tends to be the most affordable option because you’re only paying for what you need. A lot of services offer hosting, templates and everything you need, including 24/7 customer service, all for a fixed monthly or annual fee.
What’s more, many features, such as responsive design to make your website mobile-friendly, it seems like most services have all bases covered.
Having an Expert Design Your Website
While it might seem easy to develop your website yourself, there are a lot of factors you’ll miss out on when you’re not using an expert service. Firstly, you’ll need to put all the time into your website yourself when you may want to focus your attention on building your business.
Of course, you may argue that you’re saving money by building it yourself so you won’t need to worry about extra business or paying for it, but you may pay for it in other ways. As a small business, you’re going to have your website for a specific purpose.
Is this to educate customers, advertise your business or are you trying to sell through an online selling platform? There are different tricks of the trade to what gives your customers the best experience, but if you don’t know what these are, you won’t be able to implement them.
On the other hand, an expert with years of experience will know these features right off the bat. This includes everything from layout and design to typography, imagery, and technology that exists to make your website work.
By using an experienced web designer, you’ll be able to include all these things without having to think about it.
When it comes to choosing whether to build your website yourself or have a professional expert do it for you, the choice is really up to you. However, unless you’re willing to play around and do your research, as well as investing endless hours into seeing what’s out there, it’s always best to use a professional service.
Nevertheless, there are pros and cons to both, so make sure you’re researching to see what’s best for your individual circumstances.