Will the Post-Holiday Slump Affect Mobile App Marketing?

It’s tough to find a statistic that doesn’t highlight the proliferation of apps. The invention of the smartphone unleashed an unrivaled wave of creativity. This has only increased over the past decade. There are now millions of apps available to consumers—ranging across a variety of services and forms of entertainment. The app ecosystem is expanding … Continue reading Will the Post-Holiday Slump Affect Mobile App Marketing?