Skip to main content

Apple Music as to be Starting Platform for Original TV Shows


Apple has delved into the world of original TV shows with its Planet of the Apps series, which are really popular and even have managed to leverage their popularity with guest stars such as Jessica Alba and Will.i.am. This year, Apple is back for the next original show plan, complete with more established strategy to improve the program. Eddy Cue, Apple’s SPV, currently explained Apple’s main strategy in improving the original TV series program, especially by using Apple Music as platform.

Apple New TV Shows Will be Based on Carpool Karaoke

Being interviewed at recent CODE Media conference, Cue explained Apple’s strategy to play further into the TV show game by starting from two things: Apple Music and already-popular series. According to him, the new series project will be based on Carpool Karaoke, an original musical-comedy online series made popular by James Corden. The show itself has found immense fame due to collaborations with stars such as Lady Gaga, Mariah Carey, and even Michelle Obama.



Apple has hoped to gain leverage through collaboration with strongly-established original online show, and the company does not waste time. The trailer for the show has appeared around the same time with Cue’s interview, and the series will be broadcasted in summer. While the show may not be able to compete with more popular original series by movie streaming giants like Netflix and Amazon, Apple is optimistic that the new series will be beneficial in promoting the company further among new generations.

Apple also works together with reputable tech names, such as Lightspeed Venture and Product Hunt, in order to create more sophisticated tech credibility.

Apple Original Series to Debut through Apple Music

Cue also explained about Apple’s plan to deliver the project through Apple Music as platform. According to Cue, using Apple Music will give the company leverage in is promotion strategy. This is because the company can use Apple Music to promote the original show using innovative and creative methods. This is something no other similar companies have ever done regarding of their creative strategies.

Apple uses this method in order to invite more people to sign up for Apple Music. After gaining access to Apple Music, people can watch the shows using various platforms and devices, such as through Apple TV, PS, Apple Watch, and even iPad or iPhone. However, Cue assured that viewers can have more alternatives in viewing platforms in the future. The marketing program will also include special app to view the shows.

Regarding of the potentials of the new show, Cue is optimistic that the promotion will be successful. Since the nature of TV-watching has changed in the past decade, Apple believes that the platform will be something to appreciate by many people, including Apple users or potential Apple customers. While the program now may not be able to compete with more popular original shows, like Orange is the New Black or Man in the High Castle, Apple hopes to achieve the same fame in the future, although not something that competes with actual blockbuster churners.

Comments

  1. Apple is actually so far ahead people can't even begin to understand,Apple Music as to be Starting Platform for Original TV Shows, And Sounds good to me, it's all about concept, talent and execution. If you told me years ago some of the best shows on "TV" would be from the company who mails you DVDs or the company who sells you books, I would've said you're nuts

    ReplyDelete
  2. Apple is making a deeper push into producing its own stable of original TV shows, but it probably won’t compete with originals being produced by Netflix or Amazon.

    ReplyDelete
  3. Apple, why are you spending money on something that's outside your core product instead of figuring out how to create a real Macbook Pro and some real innovation on the iPhone instead of breaking things that Jobs built...

    ReplyDelete
  4. "The Wall Street Journal says Apple has not yet signed any deals for new programs, as it is still working on a business strategy based on original content. Plans for original movies are currently at a more initial stage."

    ReplyDelete
  5. Art needs to take risks. They shouldn't be politically correct. I'm not saying Apple can't do this but I'm VERY doubtful.
    They should have bought Netflix.

    ReplyDelete
  6. So they kill off some products because it stretched their focus. Now they're thinking of trying to be a media company and compete with Amazon, Netflix, Hulu, etc? Um, yeah, that'll work out really well.

    ReplyDelete
  7. I for one would like to see Apple provide the option to buy tv-shows in general in their iTunes store in Norway before starting to offer any of their own productions.

    ReplyDelete
  8. The fact that individual Mac team members aren't working on this doesn't really matter. It's about organizational priorities, management attention, focus in public presentations, which projects gets the top talent resources, ... Apple is spreading its resources quite thin across a wide number of projects, and "the next big thing" seems to be getting priority over improving what they already have out there.

    ReplyDelete
  9. Amazing news...... basically Apple is creating a YouTube channel and charging for it.

    ReplyDelete
  10. Not many original ideas coming from Apple leadership these days. Seems like they are late to the party again if they are really considering this.

    ReplyDelete
  11. I would prefer if Apple just killed the Apple TV altogether. Personally, "exclusive" and "original" programming is a turn off.

    ReplyDelete

Post a Comment

Popular posts from this blog

Google Maps makes Traveling Easier

With the growth of technology, there has been an implausible development in the Google maps. It has become the hope for the people who love to travel many places. It makes people get through the details of many known and unknown places before visiting there. So on the whole Google Maps is one of the great applications created by Google.

While people are willing to visit new places at that time people can make their proper planning. In that context, Google made available the whole process by which the directions for travel can get quicker to the users.

For that reason, this availability of navigation introduced by Google created an ease by which the users can visit their favourite places. With the selection of favourite places, users can also have the facility to go there as per their feasibility. This clear organisation for future reference is also available in the Google Maps which adds to make the app user-friendly for the users.



For example, if any person wants a break from his…

Top 5 Best Smart Watches

Did you ever think that your wrist watch can do many other things either than showing time or date? Yes, you can do many other things with the help of your watch if it is smart. Wearing normal traditional watches has gone old fashioned now because the entrance of smart watches has changed the whole scenario. It is the latest technology which came into existence by integration of both wristwatch and smartphone.

It is an innovative technology that lets you operate the standard functions of the smartphone with the help of a simple wearable watch. The functionalities and capabilities of the smart watch are almost same to the smart phone. The sensors smart watch such as accelerometer, gyroscope and compass etc integrates with your smart phone and enable you to perform various operations such as:-

• Running or closing mobile apps
• Connecting to the internet
• Sending text or video messages
• Picking up or disconnecting call
• Providing weather updates
• Fitness monitorin…

Comcast’s Starts Beta Testing for Roku

It is the X1 platform that covers all the live broadcast channels, cloud recordings, and video-on-demand services, but without X1 box. It has been almost a year now since the Comcast last announced its work on the “Xfinity TV partner app” for Samsung and Roku, and the Roku version is now ready for the actual beta testing. The Xfinity TV beta app is available now in the channel store, with access to “live and on-demand programming services, including local broadcast as well as Public Educational and Governmental channels, along with their cloud DVR recordings.”

According to Comcast, this beta test is done so that it can check out the performance and added features before the official launch actually happens later this year. The customers should also expect their full in-home cable experience that will be just delivered over Comcast’s “locally managed network” as the IPTV instead of the traditional QAM broadcasting. The locally managed network also means that whatever you are watching…

Google Home just Went a Little Bonkers with the Google Home Commercial

Google’s advertisement for its Home device was one of the most talked about event of last night. Google’s viewers having their own Google home were left totally irritated and annoyed by the advertisement, because there was a hitch and the advert had made Google home go ‘Haywire’. Users were annoyed by the ad, as their home system thought that the TV was trying to communicate with them.

Super Bowl Commercial brings in the ‘problem’
Google home stays dormant until someone says ‘Ok Google’ or ‘Hey Google’, but last night, during the Super bowl commercial, the home systems heard instead TV broadcast say those things or the phrases for Google home to snap up from the dormant phase, this caused them to turn on their TVs. Google which planned to use the commercial of Super Bowl for Google home connectivity service but this commercial end up in confusion for those who already have it.

Users took to twitter to complain
Users who faced this problem last night took to twitter and spread words of…

14 Online Marketing Tools For Your Business

If you are an entrepreneur then you must understand the importance of marketing. In order to survive in today’s competitive world, we must have a strong marketing strategy and also a fast medium to deliver information and offer to customers. A right marketing strategy and skill will attract more potential and actual customer to your business. Marketing helps you to tell about customer choice and preference. A good marketing strategy drives more profits to your business. Today we will discuss about the top online marketing tool for a business.



Buffer helps to update new posts on social media. you can schedule your post for later and it will atomically post them on scheduled time. The best thing is that you can post to all social media network at the same time. So it’s a fast way to deliver information, promotion and offers to potential customers. You can post and share images and videos.

Buffer allows you to connect a profile from each network whether it’s Facebook, twitter, Instagram …