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Apple Music as to be Starting Platform for Original TV Shows

Apple has delved into the world of original TV shows with its Planet of the Apps series, which are really popular and even have managed to leverage their popularity with guest stars such as Jessica Alba and This year, Apple is back for the next original show plan, complete with more established strategy to improve the program. Eddy Cue, Apple’s SPV, currently explained Apple’s main strategy in improving the original TV series program, especially by using Apple Music as platform.

Apple New TV Shows Will be Based on Carpool Karaoke

Being interviewed at recent CODE Media conference, Cue explained Apple’s strategy to play further into the TV show game by starting from two things: Apple Music and already-popular series. According to him, the new series project will be based on Carpool Karaoke, an original musical-comedy online series made popular by James Corden. The show itself has found immense fame due to collaborations with stars such as Lady Gaga, Mariah Carey, and even Michelle Obama.

Apple has hoped to gain leverage through collaboration with strongly-established original online show, and the company does not waste time. The trailer for the show has appeared around the same time with Cue’s interview, and the series will be broadcasted in summer. While the show may not be able to compete with more popular original series by movie streaming giants like Netflix and Amazon, Apple is optimistic that the new series will be beneficial in promoting the company further among new generations.

Apple also works together with reputable tech names, such as Lightspeed Venture and Product Hunt, in order to create more sophisticated tech credibility.

Apple Original Series to Debut through Apple Music

Cue also explained about Apple’s plan to deliver the project through Apple Music as platform. According to Cue, using Apple Music will give the company leverage in is promotion strategy. This is because the company can use Apple Music to promote the original show using innovative and creative methods. This is something no other similar companies have ever done regarding of their creative strategies.

Apple uses this method in order to invite more people to sign up for Apple Music. After gaining access to Apple Music, people can watch the shows using various platforms and devices, such as through Apple TV, PS, Apple Watch, and even iPad or iPhone. However, Cue assured that viewers can have more alternatives in viewing platforms in the future. The marketing program will also include special app to view the shows.

Regarding of the potentials of the new show, Cue is optimistic that the promotion will be successful. Since the nature of TV-watching has changed in the past decade, Apple believes that the platform will be something to appreciate by many people, including Apple users or potential Apple customers. While the program now may not be able to compete with more popular original shows, like Orange is the New Black or Man in the High Castle, Apple hopes to achieve the same fame in the future, although not something that competes with actual blockbuster churners.


  1. Apple is actually so far ahead people can't even begin to understand,Apple Music as to be Starting Platform for Original TV Shows, And Sounds good to me, it's all about concept, talent and execution. If you told me years ago some of the best shows on "TV" would be from the company who mails you DVDs or the company who sells you books, I would've said you're nuts

  2. Apple is making a deeper push into producing its own stable of original TV shows, but it probably won’t compete with originals being produced by Netflix or Amazon.

  3. Apple, why are you spending money on something that's outside your core product instead of figuring out how to create a real Macbook Pro and some real innovation on the iPhone instead of breaking things that Jobs built...

  4. "The Wall Street Journal says Apple has not yet signed any deals for new programs, as it is still working on a business strategy based on original content. Plans for original movies are currently at a more initial stage."

  5. Art needs to take risks. They shouldn't be politically correct. I'm not saying Apple can't do this but I'm VERY doubtful.
    They should have bought Netflix.

  6. So they kill off some products because it stretched their focus. Now they're thinking of trying to be a media company and compete with Amazon, Netflix, Hulu, etc? Um, yeah, that'll work out really well.

  7. I for one would like to see Apple provide the option to buy tv-shows in general in their iTunes store in Norway before starting to offer any of their own productions.

  8. The fact that individual Mac team members aren't working on this doesn't really matter. It's about organizational priorities, management attention, focus in public presentations, which projects gets the top talent resources, ... Apple is spreading its resources quite thin across a wide number of projects, and "the next big thing" seems to be getting priority over improving what they already have out there.

  9. Amazing news...... basically Apple is creating a YouTube channel and charging for it.

  10. Not many original ideas coming from Apple leadership these days. Seems like they are late to the party again if they are really considering this.

  11. I would prefer if Apple just killed the Apple TV altogether. Personally, "exclusive" and "original" programming is a turn off.


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